Screen playlists and scheduling
Schedule screen content by time, day and location. Signivo playlists help organize menu boards, promotions and seasonal campaigns across displays.
Retail
Digital signage for retail stores
A shared campaign for your network, with content tailored to each store.
The window, sales floor and checkout have different jobs
A window display should attract attention and communicate one clear reason to enter. On the sales floor, a screen can explain a category or highlight an offer. At checkout, short messages can accompany waiting time. Separating these zones avoids a single oversized playlist serving the whole store.
In Signivo, you assign materials to screens and groups. A general campaign can reach the entire chain while an event, opening-hours notice or local offer remains limited to one branch.
A promotion needs a beginning and an end
Prepare playback dates alongside campaign materials, rather than waiting until publication. Decide what follows the promotion and who checks the displayed price. For changing offers, an easy-to-edit template also helps keep presentation consistent across branches.
Run the pilot under real store conditions
Test content under actual lighting and from the customer's viewpoint. Assess readability from the aisle, reflections and playback pace. Choose one zone and establish its update process before expanding. Signivo can also cover hardware selection, installation and operator training.
What should a store prepare?
- Separate window, sales-floor and checkout zones.
- Campaign materials and their active dates.
- Differences between network-wide and local offers.
- An owner responsible for keeping messages current.
- A visibility test in daylight.
FAQ
Questions about this solution
Can each store have its own offer?
Yes. Screens and groups can receive different playlists and schedules. First agree which materials are prepared centrally and which are maintained locally.
Can I use my current televisions?
Start by checking HDMI inputs and the operating conditions of the existing displays. Shop windows and extended use need a separate hardware assessment.
Related topics
Digital signage layouts and templates
Design screen layouts in Signivo. Combine video, images, text and widgets, choose a template and prepare readable content for different locations.
What makes up the cost of digital signage?
Compare digital signage costs: software, displays, players, installation, content and operation. Prepare the right information for a project quote.
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